You’ve got a competitive product.You’ve invested in promoting it internationally.Yet you still lack satisfactory momentum and growth?
How to efficiently penetrate global markets, sooner rather than later?
To entice varied international audiences of different business, social, normative and behavioural conditioning will require your global brand to be optimally positioned and unique value proposition communicated using localised language.
Your proposition needs to be relevant and resonate with global customers.
Your current brand name or image may not suit all markets and may have to become more impressive or memorable in a bigger pool of options. Worse still, it can be mistaken with other locally established brands or not be perceived as exciting enough by influential groups you need to have to talk about it.
The low-key Kiwi communication approach will need adjusting to be much more persuasive and direct in some parts of the world (for example USA) while becoming more detailed and formal in others (for example Germany).
The process of adapting to boost your global traction.
Our international network of native marketers can help you in three stages:
Precise, international perception validation of your value proposition, brand and communication.
You will get definite insights, confirming areas of opportunity for improvement.
Plan for all necessary changes, free from your local assumptions and biases.
You will receive a detailed plan for deliverables, timeframes and completion costs.
Brand and communication strategy and marketing assets delivery for your global-market-ready venture.
You will be equipped with all the media necessary to win global business effectively.
The outcome?
- Your promotional activity will start generating better-fit leads and higher conversion.
- You will gain more enquiries and product trials, prospects ready to be nurtured.
- The comprehensive report backed by improved results can help you win new investors or further funding.
- Our swift delivery will ensure that you will make the most of new global market shifts and new openings caused by the Covid-19 crisis.
- Your brand equity will greatly increase over time.
Why us?
Over the last 10 years, we’ve supported dozens of international & New Zealand businesses and brands in positioning for success in their local and overseas markets.
Meet one of our clients…
Client Challenges
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Our Solutions
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Testimonial
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Projects managers
Richard Pinfold
Recognised business leader with extensive international experience in many industries. His strengths include business and market analysis, strategic planning and consulting, startup development, value creation initiatives, and performance management.
His most recent experience has been in the commercialisation of sophisticated scientific technologies in the nanotech and quantum technology sectors for New Zealand government-funded agencies, taking ideas from the laboratory to the international market place.
Richard is based in our office in Warsaw.
Sebastian Krajewski
STILL UNSURE?
To verify if we could add genuine value to your business, we will deliver a complimentary rapid check.
Our native specialists in the USA and Europe will review your current positioning and submit a brief report.
Let's connect
So you can find out how exactly we can help your tech venture leap further forward.