DEVELOP AN OPTIMAL EXPORT BRAND
Building an internationally relevant brand is second to nothing else in your export business. Even if you have the World’s best product it is necessary to appeal and communicate correctly to socially and culturally diverse consumers.
Let’s do it right the first or the last time, starting with a suitable, trademarketable name.
SWIFTLY WIN BUSINESS PARTNERS
To guarantee your business and products or services are presented in the best possible way, business-to-business communications will be smartly prepared to ensure distributors, retailers and agents receive all the necessary and relevant information in a form that will catch their attention and impress them.
CONNECT WITH CONSUMERS
You may have large distributors that represent many brands or they simply not understand your premium brand’s marketing needs. To solve this problem, we will create consistent, impactful presentation across all touchpoints from packaging to consumer advertising be it in local, traditional or digital channels. If necessary, we can translate into local languages ensuring your proposition is well understood and fully appreciated.
Count on the following support
- Brand & Comms Audits/Consulting
- Export Brand Development
- Corporate Branding Development
- Multilingual Storytelling
- Consumer Communication
- B2B Communication
- Multilingual Copywriting
- Transcreation & Transliteration
- Translation
Strategic Translation (aka Transcreation)
We’ll take the time to think about why you are localising text, who your audience is and what your objectives are. What can be a major selling point for NZ consumers may not be relevant for consumers in the new market; we can ensure a consistent global brand look & feel, while adapting to local market conditions.
LET'S DISCUSS YOUR SUCCESSFUL EXPORT BRAND NEEDS
OTHER INTERNATIONAL MARKETING SUPPORT
we provide…
FOREIGN INTELLIGENCE
How best to position and present your offer to appeal to foreign consumers or distribution partners.
VISUAL APPEAL
Leverage your kiwi-ness with a consistent look & feel, compelling and relevant to your target market.
ONLINE EFFICIENCY
Strategy & content production for digital channels, a cost-effective way to support your export brand.
OUR CUSTOMERS SAY
Broaden were very good to deal with and all work was done in a professional and timely manner. I would have no hesitation in recommending them to anyone looking at setting up a new website.George Clark - Vice Managing Director - www.fostersshipchandlery.co.nz
We have used Broaden for a number of branding & advertising projects within the Jenkins Group. They have always delivered on the brief provided, giving us fresh clean design ideas combined with the marketing vision to take the branding over numerous elements.Trudy Scott - Marketing Manager, Jenkins Labels, New Zealand
Broaden is a pleasure to work with. Their expertise in marketing is impressive and very valuable for any businesses. Highly recommended!Mai Vo - SimpleViet, Owner, USA - simpleviet.com
We entrusted Broaden for a full re-branding. We enjoyed collaborative approach working through all the design concepts presented to us. The result for us was a fantastic success – and global-market-ready branding that we have retained to this day, more than ten years later.Ivan Seselj – Director, Promapp, New Zealand - promapp.com
Broaden provide an excellent service; very savvy marketing advice and world class identity and website design. Our new Laminate Direct website and inbound marketing campaign are already getting us increased enquiries.Warwick Adams - Director, Vienna Woods, New Zealand - laminatedirect.co.nz
Your team has done a very impressive job with what they have done to be honest, and that in itself is impressive and very humbling. Narissa Harvey - Marketing Manager, Happy Valley
Appreciate your ongoing support and effort with the Polish Market development.Richard Barley - Director, Melita Group
GET IN TOUCH
OFFICE
1 Kenwyn Street, Parnell
Auckland 1052, New Zealand
EMAIL US
We will get back to you
within 24 hours
CALL US
+6493903310
Monday-Friday 8.00 - 17.00