DROBEX

1988 Poland was quite a different market to the modern economy it is today. Drobex, to reach their ambition of expansion into Western European markets needed their corporate brand and product branding to meet the expectations of quite different consumers in the UK.
By repositioning their brand to suit the trend for healthier and lighter foods, changes to labelling, packaging, POS and consumer comms followed. Drobex, now perfectly positioned to enter the UK market, were introduced to a number of wholesalers and are now proud suppliers to Tesco and Carrefour amongst many others. We are proud to share that since our Drobex brand and packaging overhaul, the company has doubled their added-value product sales.