Jacek Kur

JACEK KUR MORTGAGES

Poland's No. 1 home loan broker, responsible for delivering well over a billion PLN worth of home loans.

Also, the most awarded and positively online-reviewed home loan specialist.

SERVICE HIGHLIGHTS

BRAND STRATEGY REPOSITIONING

BRAND VISUAL IDENTITY

COMMUNICATION

PHOTO & VIDEOGRAPHY

WEBSITE DEVELOPMENT

SEO STRATEGY

CONTENT CREATION

INBOUND MARKETING

CASE STUDY

THE CHALLENGE

To optimally reposition the brand eight years after its initial development and since the client became a dominant market leader.
To ensure delivery quality reflects Jacek Kur's market authority, which is on par with bank lenders in Poland.
To improve lead generation effectiveness in a much more competitive and currently slower property market.

THE SOLUTION

We developed a business and personal brand strategy complementing its number one market position.
We created a striking and confident visual identity, photography, video content and business communication.
We delivered a modern, functional website — jacekkur.pl, with an AI chatbot and thought-out on-page SEO settings.
We planned and continue to deliver effective SEO and online marketing campaigns.

THE RESULTS

The new brand stands out with a fresh, modern, premium-quality feel that aligns now with Jacek Kur's updated values, personality, and market position.
We achieved a cost-effective, multifold increase in better-fit leads thanks to creative inbound marketing, top organic SEO results, and extensive online advertising.
We helped to generate more, better business quickly.

CLIENT FEEDBACK

Working with the BROADEN agency has numerous benefits. The most important for me is their extensive experience in all aspects of marketing, which gave me confidence that my company’s development plan was being executed optimally with one agency.

When I started a home loan broking business about eight years ago, BROADEN created my company’s brand and marketing from scratch, including the website, marketing materials, and advertising strategy. This was a great success, bringing many clients and helping establish my home loan business as a market leader over the years.

After eight years, it was time to refresh the business and my personal brand image.
Once again, BROADEN rose to the challenge of creating and comprehensively implementing a new brand and marketing strategy. This immediately brought new and better clients. They handled SEO, social media management, and everything else, allowing me to focus on my business.

Their knowledge of the latest online marketing tools and trends, including AI, is a significant advantage, allowing my business to stand out from the fierce competition. I am confident that my company is in good hands and that market potential is being maximised.

I wholeheartedly recommend the BROADEN agency and Sebastian for their extensive and professional support, allowing me to run my business with peace of mind.