ROYAL NEW ZEALAND NAVY

"Te Taua Moana - Warriors of the Sea, professionally trained and committed to doing what is right for our country and for those who ask for our help."


www.nzdf.mil.nz/navy

SERVICE HIGHLIGHTS

CREATIVE DIRECTION
VIDEOGRAPHY
POST-PRODUCTION
PROJECT MANAGEMENT

CASE STUDY

THE CHALLENGE
  • To refresh outdated Navy Trades video footage into a contemporary format for promotional purposes to attract new applicants. 
  • To ensure the content also captures the essence of camaraderie, diversity, and the positive cultural and social aspects of the Royal New Zealand Navy service, sparking interest among potential viewers.
  • To creatively video-present the RNZ Navy recruits' training programme process across various locations and on numerous occasions.
THE SOLUTION
  • Commencing with an initial workshop, we helped plan dynamic, music-driven, short-form video stories for various Navy Trades. 
  • We used a gimbal camera to seamlessly capture the footage of candidate induction, key training activities, daily life at the base and selected trades' activities to deliver on project goals. 
  • We post-produced musically rich, precisely beat-matched, visually compelling educational presentations that balance information and enjoyment of watching.
THE RESULTS
  • The newly created Navy Trades videos have proven engaging and entertaining, making them particularly appealing to the younger demographic actively seeking exciting personal development and career opportunities. 
  • These videos not only enhance the website's content dedicated to each Navy Trade but also serve as effective promotional material on social media platforms, where users overwhelmingly prefer consuming video content.
  • The recruitment video story is a powerful tool during one-on-one meetings, enticing potential recruits to sign up for the initial training and become a Navy sailor. 

CLIENT FEEDBACK

BROADEN was fantastic to work with. From the planning stage, to shoot day, to post-production – he worked seamlessly with our marketing team and trade experts to create promotional recruiting videos. A special mention to his quick thinking and adaptability on film day, which in the end elevated the final product that extra bit.

Esther Tukua
Digital Content Coordinator – DR, Defence Recruiting

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