TONGARIRO NATURAL SPRING WATER

New Zealand's iconic water brand is fresh from Aotearoa’s ancient and spectacular volcanic park.


One of the three top producers of packaged water by volume in New Zealand, with the most versatile water range on the local market.

SERVICE HIGHLIGHTS

BRAND STORY & GRAPHICS
PHOTO & VIDEOGRAPHY
WEBSITE DEVELOPMENT
SOCIAL MEDIA PROFILES

CASE STUDY

THE CHALLENGE
  • To reaffirm to consumers that Tongariro Water is a genuine spring water sourced precisely where its name indicates.
  • To quickly improve brand visual identity and a brand story to present it in a concise, consistent, modern and trusted format.
  • To create brand visuals, including photography and videography of real-life product use.
  • To efficiently manage the project delivery on a tight deadline in time for an annual distribution partner's sales presentation.
THE SOLUTION
  • Based on the new logo and product label graphics, we unified the brand’s look and feel by setting a system for using brand colours, typography, iconography and photography.
  • We arranged numerous photography and videography shoots at locations which visualised common product use cases.
  • We planned, designed, and developed a visually rich, animated, long-page website - www.tongarirowater.com
  • We consistently created brand profiles and posted updates on the most popular and brand-relevant social media platforms.
THE RESULTS
  • The new brand and marketing helped assure the leading distributors of Tongariro Water’s commitment to the product range and volume growth, resulting in the listing of new product extensions.
  • In a short time, the Tongariro Water brand vastly improved its online visual appearance, which will help further build its leading water brand position in New Zealand.
  • Tongariro Water established its modern media footprint by taking the initial steps to be social media validated.

CLIENT FEEDBACK

“Our journey with Broaden in developing our brand awareness was truly exceptional. Amidst a complex and time-sensitive project with multiple stages, their expertise shone through. From brand visualisation to unifying our product range, creating captivating video and photo content, and establishing a modern website and a presence across social media platforms, their contribution was invaluable.
The meticulous project management ensured that every task and milestone was addressed promptly and effectively. Working with this team has not only elevated our brand but also made the process a seamless and impressive experience. We are eager to continue working with Broaden in our future projects and highly recommend them to anyone in search of a team that goes above and beyond in bringing visions to life” 

— Leili Pavlova
Tongariro Water Business Development Executive

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