You’ve got a competitive product.You’ve invested in global expansion.Yet you can’t get next level momentum and growth?
What does it take to rapidly penetrate the global market?
Amongst other factors, to connect various international audiences of different business, social, normative and behavioural conditioning will require your globally-ready brand to be optimally positioned and unique value proposition communicated using localised language.
Your proposition needs to be relevant and resonate with global customers.
Your brand name and image that you created a while ago with mainly the NZ and Australian market in mind need to suit your global audience. This will require it to be impressive and memorable in a bigger pool of options. Become recognised as a thought leader within your industry.
The low-key Kiwi communication approach will need adjusting to be much more persuasive and direct in some parts of the world (for example, the USA) while becoming more detailed and formal in others (for example, Germany).
What an investment in global adaptation will mean to your business?
- Your promotional activity will start generating better-fit leads and higher conversion.
- You will gain more enquiries and product trials, prospects ready to be nurtured.
- The comprehensive report backed by improved results can be helpful in winning new investors or further funding.
- Our swift delivery will ensure that you will make the most of new global market shifts and new openings caused by the Covid-19 crisis.
- Your brand equity will greatly increase over time.
The process of adapting to boost your global traction.
Our international network of native marketers can help you in three stages:
1. Precise, international validation of your value proposition, brand and communication.
You will get definite insights, confirming areas of opportunity for improvement.
2. Plan for all necessary adaptation, free from your local assumptions and biases.
You will receive a detailed plan for deliverables, timeframes and completion costs.
3. Brand and communication strategy and marketing assets delivery for your global-market-ready venture.
You will be equipped with all the media necessary to win global business effectively.
Why us?
We are a boutique agency with an invaluable international network of in-country tech marketing experts like Filip Healy in London and Julian Alexander Reyes in San Francisco.
Over the last 10 years, we have supported dozens of international & New Zealand businesses and brands in positioning for success in their local and overseas markets.
Rely on our international team who worked with many tech companies and organisations in New Zealand, US and Europe.
The team members we assembled for your brand and marketing global adaptation have supported firms and organisations including Skype, Orange, Acuity Brands, Valocity Global, Promapp, Data Insight, The MacDiarmid Institute and Dodd-Walls Centre, to name a few.
Project Leaders
Richard Pinfold
Recognised business leader with extensive international experience in many industries. His strengths include business and market analysis, strategic planning and consulting, startup development, value creation initiatives, and performance management.
His most recent experience has been in the commercialisation of sophisticated scientific technologies in the nanotech and quantum technology sectors for New Zealand government-funded agencies, taking ideas from the laboratory to the international market place.
Richard is based in our Warsaw office.
Sebastian Krajewski
Managing director and founder of BROADEN started his career 20 years ago at the Montana Wines design department, learning skills from some of the best in New Zealand.
He has worked since with numerous local and international enterprises in various industries, across three continents, improving their brand and marketing strategies to become market-relevant and competitive domestically and on a global scale.
Sebastian is based in our Auckland office.
UNSURE?
To verify if we could add genuine value to your business, we will deliver a complimentary rapid check.
Should we recognise the need for change, our native specialists in the USA and Europe will review your current positioning and we will submit a high-level report.
Let's connect
So you can find out how exactly we can help your tech venture leap further forward.