Noticed that photos don't provide the same online impact anymore?
Digital media consumption has vastly changed, and video content is no longer only a trend or nice-to-have.
According to Animoto Report, the further rise of video as a marketing tool is inexorable as it has become the most consumed and persuasive element of digital media marketing.
In addition, video storytelling is a lot more affordable than ever before.
What are video benefits?
Given that today the most popular social media platforms like Instagram, Facebook, YouTube and TikTok focus on video content, compelling footage with mood-setting music and sleek brand graphics can:
- Quickly convey many messages.
- Be personable and impact viewers emotionally.
- Gain multifold more views and engagement.
- Stay visible longer on social feeds or even go viral.
- Rank higher and build your SEO authority faster.
What can we produce for you?
From a few second-long bites to a few minutes short-form, we can plan and produce a powerful product, service, personal brand, business or event video stories and explainers. We will capture the footage using a hand-held camera on a gimbal (image stabiliser) and a pro filmmaking drone.
Why such a format?
Online media consumers of all ages are increasingly distracted, impatient, and fussy, so you must quickly impress them with short, relatable video content and keep them engaged to convey your message and get a response.
An example of what can be communicated about a business in 90 seconds.
We can communicate your brand's value proposition, its personality, and present the people behind it.
In the Long Island Deli case, it is:
- Wholesome food made in-house.
- Sustainably-packaged catering.
- Professional barrister setup.
- Unique and stylish interior.
- Prime location with seating space.
- Friendly staff and satisfied customers.
An example of what we can communicate in less than a 2-minute event video.
We can present all key aspects of your event in an engaging way from attendees' point of view.
In the International Defence Rugby Competition Opening Ceremony case, it is:
- VIP guests.
- Close relationships among attendees.
- Cultural aspects of the ceremony.
- Jovial atmosphere.
- Event branding.
- The venue.
How do we go about video content creation?
1. Precise project requirements validation and a plan.
If you don’t have a brief, we will research your brand and market needs to create a clear delivery plan. This includes the style, format, scenes, script, music tone and graphics.
2. Swift production of all necessary footage.
We will direct and manage the entire production process and capture great content quickly using a pro-hand-held camera and a filmmaking drone.
3. Creative post-production to optimise the outcome.
We will select the best footage, propose colour settings and music tone, and can create motion graphics effects to deliver the exact video content and format your specific audience and digital media platforms require.
What makes us better than the competition?
Purpose & Precision
Our extensive brand and marketing experience will ensure that your video content is attractive and meaningful to meet your audience’s expectations, engage them, and win you more and better business.
Simplicity & Authenticity
We don’t complicate what should be simple and authentic to be persuasive because today’s digital media consumers trust more user-generated-looking content. This means that we avoid using unnecessary props, lighting or staging.
What will you gain?
You will have excellent video content you will be proud to share, and your audience will relish watching. Such content can also gain you a competitive advantage.
Where to start?
Email or call us with a short introduction, including what is the subject, your target market, goals, deadline and other key requirements. It will be a good start so we can present you with an estimate or schedule a meeting or a workshop.
Get in touch
And let’s make a better impact online.